HANYANG

PR Center

Corporate Identity (CI) Introduction Introducing the new face of Hanyang

Bosung, which considers people and the environment first, started as an environmental facility business in 1978 and has established its status as a high-quality construction group by laying the foundation for growth through comprehensive construction projects such as civil engineering, housing, and plants with the corporate spirit of 'challenge and creation'. Beyond this, we will make a second leap forward as a comprehensive energy company by building eco-friendly future cities and housing development, solar energy, renewable energy, LNG, etc. For a better environment than now, for a better tomorrow than today, for a new future residential environment, Bosung is preparing for another future. The three perfectly balanced circles represent the ideal of Bosung Group, which is to grow into a new future industry together with various affiliates. Together with the new group CI, we will create a different world by tapping the world stage with bold globalization and digital management. Please look forward to Bosung's bold challenge of promising the next 100 years and more, beyond its 40th anniversary.

Symbol Mark Passion and Creation, Challenges for the Future

Each of the three circles represents the ideals of Bosung Group,
which is perfectly balanced and represents the growth into a new future industry with various affiliates.

Orange

An unwavering commitment to blaze
new trails towards a future of renewable
and eco-friendly energy

green

A radiant creative spirit that strives to
enhance the quality of life by driving
the steady growth of existing development
and construction businesses

Blue

A challenging spirit that envisions unlimited growth, and responsible and transparent management that promotes happiness and the harmonious coexistence of humanity through the creation of future cities

space

Representing the sharing and coexistence of people and the environment together, and linking the core values of Bosung as one

Symbol Mark
Color System
Brand Identity (BI) Introduction Well-being, More than that, SUJAIN.
BOSUNG Group's representative housing brand.

Home contains everything of life.
So There shouldn’t be anything missing from home.
We aim for the ‘right balance’ that fits each individual rather than the ‘perfect balance’.

秀(SU), SMART
Smart technology that makes home life comfortable

自(JA), ECO
Become one with nature, make your moment more beautiful

人(IN), PEOPLE
Make all the stories of our lives richer

By creating a harmonious balance of SMART, ECO and PEOPLE, you can enjoy a better daily life.

Balance for your Life

Symbol Mark Design Principle - Symbolizes a balance of curves and straight lines, a concise and sophisticated lifestyle.
Brand + Slogan It is the most direct means of communication that conveys the brand's direction.
It is used by applying the prescribed ratio and combination.
Color System SUJAIN Brand Color
Classy Teal
The main color ‘Classy teal’, is a beautifully balanced color with blue and green, conveying visual comfort and aesthetic sophistication.